academic communication


This is about academic communicating procedure theoretical account and its constituents ; how they would breakdown into three different phases and stairss to avoid them. Communication is the most of import portion of our life. We begin to larn some of the accomplishments of communicating before we are born, and most of us will go on to utilize them until the twenty-four hours we die. We communicate with friends, household, workplace ; we may pass on indirectly: we watch films, and listen to music. These are all communicating procedure in different phases. We will discourse about it in this assignment.

Harmonizing to Weick and Browning ( 1986 ) , communicating is the procedure of conveying information from one individual to another. Gerbner ( 1967 ) adds that communicating may be defined as societal interaction through messages. Another bookman Theodorson ( 1969 ) defines communicating as the transmittal of information, thoughts, attitudes, or emotion from one individual or group to another chiefly through symbols. Osgood et Al ( 1957 ) besides remarks that we have communication wherever one system, a beginning, influences another, the finish, by use of alternate symbols, which can be transmitted over the channel linking them.

On the footing of above definitions, communicating is the sharing information between two or more people to make a common apprehension. However, making a common apprehension does non intend that people have to hold with each other. They should hold an accurate thought of what a individual or group is seeking to state them.

Communication is besides a procedure, and like most procedures it can be usefully modelled. Gathering a theoretical account frequently helps in believing about and understanding procedures and systems.

The basic communicating procedure starts when the transmitter formulates an thought or thinks of something to state. The thought is so encoded or transformed into meaningful symbols. Turning the formulated ideas into spoken or written words constitutes encoding. Thought and thoughts have to be in some signifier of codification to organize catching messages. These encoded messages are so transmitted via voice, missive, electronic mail, telephone or some other channel to the receiving system.

Geting the message from the transmitter to the receiving system is really of import, unless the communicating goes from one individual to another there is no communicating. Messages transmit via a channel. Channel refers to the peculiar engineering or method used to acquire the message to the receiving system. Major communicating channels are letters, e-mail, face-to-face conversation, telephone, facsimile, newspapers, booklets, movie, picture, wireless, telecasting, web sites and postings. Then the receiving system decodes the message – interprets the message, and gives feedback to the transmitter. Feedback helps both transmitter and receiving system determine the lucidity of the message. Feedback is a response from the receiving system. With feedback, the procedure becomes a conversation or bipartisan communicating.

Beginning: adapted from Himstreet, Baty and Lehman ( 1993 ) .

However, a major progress in communicating theory came with Claude Shannon ‘s 1949 publication of his mathematical theory of communicating. He and other information theoreticians at the Bell Telephone Laboratories were concerned with the procedure of reassigning signals accurately from transmitter to receiver. Their concern was non with words or word significances but with coded stuff sent from one machine to another – from a orbiter to earth or from one computing machine to another. Shannon ‘s communicating theoretical account was critical for communicating research as Johnson and Klare ( 1961 ) say in their reappraisal of communicating theoretical accounts:

“Of all individual parts to the widespread involvement in theoretical accounts today, Shannon ‘s is the most of import. For the proficient side of communicating research, Shannon ‘s mathematical preparations were the stimulation to much of the ulterior attempt in this area.”

Beginning: adopted from Shannon and Weaver ( 1949 ) .

Shannon and Weaver ‘s ‘mathematical theoretical account ‘ describes communicating as a additive, one-way procedure. Harmonizing to Shannon ( 1949 ) , communicating procedure consists of basically five constituents: 1. An information beginning which produces a message or sequences of messages to be communicated to the having terminus. The message may be assorted types such as a sequence of letters as in a telegraph or teletype system ; a individual map of clip. A message is composed of a set of symbols. These symbols can be verbal or gestural. Verbal symbols are words used when talking or composing. Letterss, memorandas, studies, booklets, catalogues, manuals, and one-year studies are composed of verbal symbols. These symbols are besides used when talking face-to-face or on the telephone, take parting in a conference or meeting, or presenting a address. Gestural symbols such as gestures, position, facial looks, visual aspect, and clip, tone of voice, oculus contact, and infinite ever accompany verbal symbols. All messages contain gestural symbols that help the receiving system interpret verbal symbols. If verbal and gestural symbols struggle, receiving systems by and large believe the gestural symbols over the verbal symbols. For illustration, a gross revenues representative may state that your history is really of import but so keeps you waiting. The representative ‘s gestural communicating may do you to oppugn the representative ‘s earnestness, and you may make up one’s mind to take your concern elsewhere. 2. A sender which operates on the message in order to bring forth a signal suitable for transmittal over the channel. 3. The channel is simply the medium used to convey the signal from sender to receiver. The manner a transmitter selects to direct a message is called the channel. Letterss, memorandas, and studies are the most common channels for written messages. One-to-one conversations, telephone conversations, and meetings are common channels of unwritten messages. Electronic mail, videoconferences and voice mail are common channels of electronic messages. Choosing the appropriate channel is important. 4. The receiving system normally performs the reverse operation of that done by the sender, retracing the message from the signal. 5. The finish is the individual for whom the message is intended. Here the finish is the receiver. A individual or things to whom a message is sent is the receiver. The receiver is responsible to give significance to the verbal and gestural symbols used by the transmitter. The significance receiving systems give to message depends on their several educational backgrounds, experiences, involvements, sentiments, and emotional provinces. Miscommunication consequences if the receiving system gives the message a different significance than the transmitter intended.

As it is seen from the diagram, Shannon did non include feedback which is truly critical for effectual communicating. Shannon ‘s communicating procedure theoretical account was stimulus phase for other behavioral scientists ; because they developed his theoretical account more advanced and included feedback as an of import phase. Feedback is a message or portion of a message that the receiver returns to the transmitter so that the message may be modified or adjusted to do it clearer to the receiver. When one individual responds to another ‘s message, the response is called feedback. Feedback is the reaction of the receiving system to the message received. It may besides be gestural ( a smiling, a scowl, a intermission, etc. ) or it may be verbal ( a telephone call or a missive ) . Feedback is a critical constituent of effectual communicating because it helps find whether the receiving system has understood the message.

These communicating procedure constituents may breakdown at different phases. First of wholly, we will specify the significance of dislocation or barrier. Breakdown to communication include anything that prevents a message from being received or understood. Barriers/breakdowns are, hence, synonymous in many ways with noise though technological noise ( e.g. inactive on telephone lines ) is less of a barrier and more of an obstruction. A technological job does non normally stop communicating, though it may barricade it temporarily. Technological jobs are besides possibly the easiest jobs to work out. When equipment fails, is unsuited to the undertaking for which it is used, or when the job is every bit simple as an wrong telephone figure, this can normally be rapidly identified and remedied. Technological jobs are, hence, a signifier of noise but they are an obstruction instead than a barrier to communicating.

Barriers are normally of homo instead than technological beginning. Human barriers are frequently less seeable but by and large more eventful. These three barriers are: Socio-cultural barriers ; Psychological barriers ; Organisational barriers.

Socio-cultural barriers. Communication ever involves other people. An person can be a bearer of civilization but one individual can non make civilization. Culture is a group or societal phenomenon. Culture is powerful. The linguistic communication we use, the nutrient we eat and how we eat it, how we dress, what we believe and so on, are all powerful cultural traits. We accept them as if they were non-confrontable and non-debatable. Culture occurs at national, cultural, regional and even organizational degree can be a barrier to communicating exactly because civilization is both powerful and shaping of groups. The cardinal socio-cultural elements that may be barriers are:

Groupthink is the societal phenomenon which occurs when group behaviour dominates and stifles the decision-making procedure ( Janis 1982 ) . It occurs when societal norms or a group ‘s desire for consensus overwhelms its desire to make determinations that are in its best involvement. It is what happens when shared values and conformance get out of control. Group think is a major job in concern, where people work extensively in groups and squads. For case, group members over-communicate or emphasize their similarities in beliefs and values while, at the same clip, concealing or under-communicating their differences. This consequences in the visual aspect of tight similarity within the group. Another illustration, the group develops and maintains strong shared beliefs without oppugning their truth or their implicit in premises. Rather than acknowledging some direction or strategic mistake to explicate failure, the group will apologize or fault external forces.

Conflicting values and belief. Culture is based on shared beliefs and values. When communicating occurs across cultural boundaries, the potency for misinterpretation is magnified. Cultural and societal norms are so deep-rooted that people act upon them without being consciously cognizant of making so. When cross-cultural concern ventures fail, the participants are frequently unable to understand why. It is normally a communicating failure stemming from a deficiency of cognition about each other ‘s basic values and norms. Administrations need to guarantee they are familiar with possible cultural differences before trying to make concern across civilizations.

Languages and slang. Even when we ‘re pass oning in the same linguistic communication, words mean different things to different people. Age and context are two of the biggest factors that influence the linguistic communication a individual uses and the definitions he/she gives to words. When Michael Schiller, a concern adviser, was speaking with his 15-year-old girl about where she was traveling with her friends, he told her, “You need to acknowledge your ARAs and step against them.” His girl “looked at him like he was from outer space.” ARA stands for answerability, duty, and authorization. This point is that although we all can talk the same linguistic communication, but the usage of that linguistic communication is far from unvarying. If we knew how each of us modified the linguistic communication, communicating troubles would be minimized.

Psychological Barriers are those associating to the person and the person ‘s mental and emotional province. Key psychological barriers are:

Filtering. Peoples tend to hear what they want to hear and see what they want to see. For illustration, at Beacon Research Associates, a mid-sized, societal study company, leaders of each research squad were informed by missive of their budget allotments twice a twelvemonth. When the undertaking director received his allotment, he scanned the missive, took note of the sum of his budget and quickly filed the missive. What he did non notice was the paragraph which stated that the research allowance had to be used up in this budget period within six months. Any excess sum could non be carried frontward into the following period. The director selected from all of the information in the missive merely the informations in which he was interested – his budget allotment – and filtered out the remainder. The consequence was that six months subsequently he was really surprised to larn that the balance of his budget financess was recalled, which put terrible force per unit area on some undertakings. Often our consequences and prejudices are a consequence of personal value systems or our cultural backgrounds. The key to avoiding filtrating jobs is to listen carefully, to read carefully and to be cognizant that we all have a inclination to be selective about the information and information with which we are confronted.

Percepts are how we view the universe. We choose our friends because they tend to believe like us, act like us, believe the things in which we believe and do the sorts of things we do. We frequently are non even cognizant that our perceptual experiences influence so many countries of our life. We have perceptual experiences of world that we trust and we behave harmonizing to those beliefs which, in bend, act upon our behavior. Our perceptual experiences can be barriers to communicating. We can decline to admit or go to to what is being communicated because we have preconceived thoughts about its relevancy to our lives.

Faulty memory. Sometimes we do n’t retrieve what has been communicated to us ; this will take to incomplete or uneffective communicating. Good memory accomplishments can be learnt and should be practised in order to go an effectual communicator.

Poor listening accomplishments. Inadequate memory accomplishments can besides be attributed to hapless hearing. Day-dreaming, reading, listening to another conversation instead than the 1 in which we are engaged, looking around the room and merely by and large non concentrating on listening represent hapless listening accomplishments.

Emotional intervention. Emotions can be a barrier to communication both in sending and receiving messages. When people are angry, fearful or sad their communicating accomplishments can be impaired. We can non command person ‘s emotions ; nevertheless we can command our ain emotions to a grade. How the receiving system feels at the clip of reception of a communicating influences how he/she interprets it. The same message received when we ‘re angry or distraught is frequently interpreted otherwise than it is when we ‘re happy. Extreme emotions such as exultation or depression are most likely to impede effectual communicating.

Organizational barriers chiefly relate to the administration ‘s construction, civilization, forms of work and communicating flows. The most common organizational barriers are:

Information overload. Persons have a finite capacity for treating informations. When the information we have to work with exceeds our processing capacity, the consequence is information overload. And with electronic mails, IM, phone calls, facsimiles, meetings, and the demand to maintain current in one ‘s field, the potency for today ‘s directors and professionals to endure from information overload is high.

Message competition. Information overload leads to message competition. The sum of information we deal with every twenty-four hours forces us to do picks about what is of import and what can be ignored. A director can have a 100s of messages a twenty-four hours in different signifiers. Directors are put under more emphasis by the possible danger of losing or disregarding of import messages and therefore endanger their effectivity.

Information deformation. A potentially bigger cost can be paid by administrations that suffer from information deformation. Taller structures mean that information has to go through through more sections and people before acquiring to its finish. This may do the information to be distorted due to misconstruing.

Message filtrating. Directors select the communications to which they pay attending by filtrating or testing them. When go throughing on information directors one time once more filter information or reproduce it in brief signifier for the ingestion of others. This procedure happens at many degrees in administrations.

Status differences. Directors tend to listen less carefully to subsidiaries. This will take dislocation of communicating.

Structural jobs. Administrations can be structured with many beds and directors in the top would hold less communicating with the below employees of the hierarchal construction. The greater the distance – physical, societal or cultural, between two points, the longer it will take to acquire information from one point to the other.

George Eliot says: “The people of the universe are islands shouting at each other across a sea of misunderstanding.”

It is really critical to hold effectual communicating in order to be successful. It can be achieved by avoiding communicating dislocation. These stairss are: directing clear messages to the receiving system, and finish the message adequate to enable both the transmitter and the receiving system to make a common apprehension ; transmitter should avoid the specialized linguistic communication such as slang when composing to an foreigner ; message should be in platitude linguistic communication non cliches or local expressions that mean nil to a non-native talker ; the receiving system should besides be a good hearer by halt speaking, put the talker at easiness, keeping oculus contact, being open-minded, inquiring inquiry or giving a feedback. A communicator should digest bad wonts in order to set up good resonance sometimes ; should avoid accusals ; should concentrate on behavior non a individual ; should be specific instead than general ; should avoid defensiveness ; should portion information instead than giving advice ; should propose more acceptable options ; should give positive feedback. Deep external respiration, remaining entirely for a piece will assist get the better of emotional barriers.

Administrations should concentrate on jobs and issues ; they should listen and promote subsidiaries efficaciously despite of their position. Employers should pay attending to the words and feelings of the employees that are being expressed. If an administration receives many messages from the clients, they should use excess staff for specifically looking after the messages and facsimiles.

Communication is good or effectual when members of an administration portion information with each other and all parties involved are comparatively clear about what this information means.


We have discussed about communicating, Shannon ‘s mathematical communicating procedure and its constituents ; the barriers to communicating and steps how to avoid them. As discussed earlier we communicate because of a demand: a demand to acquire our thoughts across to others. Like animate beings, we communicate with sounds, although unlike animate beings, we have evolved address, which can convey complex thoughts. Unlike animate beings, excessively, we can encode these sounds into symbols, therefore giving the thoughts their ain extended and independent life crossing the coevalss.

Communication can be seen as a round procedure. Person has an thought they wish to go through on. They determine who is to have the thought, and how it is to be recorded and transmitted. The chosen receiver becomes a transmitter when they deliver feedback to the conceiver of the thought to demo that is has been received and understood. Peoples engaged in communicating encode and decode messages while at the same time functioning as both transmitter and receiving systems. In the communicating procedure, feedback helps people resolve possible misinterpretations and therefore better communicating effectivity.

Communication takes two signifiers – verbal and non-verbal. Although non-verbal is of import, verbal communicating is the manner that we communicate the thoughts, ideas or instructions we need to go through on. We do this in two ways: spoken and written.

For a communicating to be effectual it has to be received and understood. There are two peculiar accomplishments concerned with apprehension: hearing efficaciously and reading attentively.

Communication is one of the most of import procedures that takes topographic point in administrations. Effective communicating allows persons, groups, and administrations to accomplish their ends and execute at high degrees, and it affects virtually every facet of organizational behavior.

Bibliographic Mentions

Forsyth, P. and Madden, D. 2005, Business Communications, ICSA Publishing Ltd, Norfolk.

George, J. M and Jones, G. R. 2008, Understanding and Managing Organizational Behavior, Pearson Prentice Hall, 5th ed. , US.

Himstreet and Bary 1965, Business Communications, 2nd ed. , Wadsworth Publishing Company, California.

Himstreet, Baty and Lehman 1993, Business communications, 10th ed. , Wadsworth Publishing Company, California.

Judge, R. 2009, Organizational Behavior, 13th ed. , Pearson Prentice Hall, New Jersey.

McQuail, D. and Windahl, S. 1982, Communication Models for the Study of Mass Communication, 2nd ed. , Longman Publishing, New York.

Rouse, M. J. and Rouse, S. 2002, Business Communications, Thomson Learning, Cornwall.

Shannon, C. E. and Weaver, W. 1949, the Mathematical Theory of Communication, the University of Illinois Press, Urbana.

Steil K. Lyman 1983, Effective Listening: Key to your success, Addison-Wesley Publishing Company, Canada.

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