Fedex’s Vision Statement and Analysis

Running head: FEDEX’S VISION STATEMENT AND ANALYSIS FedEx’s Vision Statement and Analysis Vance Brown BUS530: Strategic Analysis and Decision-Making Steve Wynne JD/MBA February 21, 2010 Vance Brown, iGlobal University of Annandale, Virginia Identified FedEx’s vision statement to understand reason for which company strategy exists. “Mission/Vision statement” is foundational, & is evaluated related to strategy goals & core values. “Mission. FedEx will produce superior financial returns for shareowners by providing high value-added supply chain, transportation, business & related information services through focused operating companies.

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Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx will strive to develop mutually rewarding relationships with its employees, partners & suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical & professional standards. Strategy. The unique FedEx operating strategy works seamlessly – & simultaneously – on three levels. Compete collectively by standing as one brand worldwide & speaking with one voice. Operate independently by focusing on our independent networks to meet distinct customer needs.

Manage collaboratively by working together to sustain loyal relationships with our workforce, customers & investors” (FedEx®, 1996-2010). ·FedEx’s mission statement is definitely “future-oriented”, thus like a vision statement, & contains accountability for performance measurement. ·Note the following key “quality” words: “focused”, “highest quality”, “mutually rewarding relationships”, safety “first”, “highest” ethics. FedEx commits to excellence. Note the direct relationship between “mission/vision” & strategy goals (SG) related to core value of “focus”: . Compete collectively = (SG) as “one brand”/”one voice” b. “Focus independent networks” = (SG) to meet “distinct” customer needs c. Collaboratively to “work together” = (SG) to sustain “loyal relationships” Conclusion: Though initially very surprised to not find explicit FedEx vision statement, I feel confident their “mission statement” really incorporates FedEx’s vision. The word “focus” summarizes FedEx’s mission/vision. Note excellent relationship between “mission/vision” & “accountability for performance measurement” within strategy goals (SG).

I do not believe “mission/vision” needs editing, serving FedEx well to be “focused” while fostering good relationships, key to good business. References FedEx® Company (1996-2010). FedEx® Company Information: Mission, Strategy, Values. Retrieved February 20, 2010 from http://about. fedex. designcdt. com/our_company/company_information/mission_statement NOTE – APA 5th Style Guidelines source: Degelman, Douglas, Ph. D. (2009). APA Style Essentials. Retrieved February 21, 2010 from http://www. vanguard. edu/faculty/ddegelman/index. aspx? doc_id=796#document.